PERVERZE × HOME ECONOMICS EXPERIMENT × NEW ERA Announce Triple Collaboration Product
PERVERZE, a Tokyo-based fashion brand and project, is pleased to announce a triple collaboration with HOME ECONOMICS EXPERIMENT and the American brand NEW ERA®, founded in 1920.
The collaboration features the iconic 9TWENTY™ cap as a base, adorned with embroidered graphics designed by HOME ECONOMICS EXPERIMENT.
HOME ECONOMICS EXPERIMENT is a creative project that explores the relationship between objects, space, and emotion from multifaceted perspectives. By working across product design, spatial direction, and graphic design, the project has continually reinterpreted the meanings and structures hidden in everyday life. In this collaboration, they have added a new visual layer to a functional product.
Function and vision. Physicality and concept.
Through the collaborative efforts of these three entities crossing different domains, we have completed a piece that exists as more than just a product.
PERVERZE announces a triple collaboration with HOME ECONOMICS EXPERIMENT and the American heritage brand NEW ERA®, founded in 1920.
The collaboration is based on NEW ERA’s signature 9TWENTY™ cap, featuring embroidered graphics created by HOME ECONOMICS EXPERIMENT.
HOME ECONOMICS EXPERIMENT is a creative project that explores the relationships between objects, space, and emotion from multiple perspectives. Working across product design, spatial direction, and graphics, the project has continually reinterpreted the meanings and structures embedded in everyday life. In this collaboration as well, it layers a new visual dimension onto a functional product.
Function and vision. Physicality and concept.
Through the collaboration of three entities operating across different disciplines, a singular piece has been created—one that transcends the notion of a simple product.
<PERVERZE THE EMBODOMENT STORE>
Address: 5-5-1 Minami-Aoyama, Minato-ku, Tokyo
Opening Hours: 11:00 AM – 8:00 PM
<PERVERZE TEMPORARY PRESENCE>
Address: 605 Teianmae-no-cho, Teramachi-dori Shijo-sagaru, Shimogyo-ku, Kyoto-shi, Kyoto
Opening Hours: 10:30 AM – 8:00 PM
