PERVERZE Opens Its First Overseas Store in Shenzhen, China: “HAUS NOWHERE SHENZHEN”
PERVERZE opened its first overseas store on September 20, 2025, at “HAUS NOWHERE SHENZHEN” in China.
On September 20, 2025, the Tokyo-based fashion brand and project PERVERZE opened its first overseas store at “HAUS NOWHERE SHENZHEN” in Shenzhen, China.
HAUS NOWHERE is an innovative retail project launched by the Korean eyewear brand GENTLE MONSTER, renowned worldwide for its immersive spaces that fuse art and design. By joining this cutting-edge platform, PERVERZE brings its unique vision to an international audience.
HAUS NOWHERE is an innovative retail project developed by the Korean eyewear brand GENTLE MONSTER, which has garnered global attention for its immersive spatial experiences that fuse art and design. By opening this store, PERVERZE joins this cutting-edge platform to share its unique worldview internationally.
The store’s interior design was created by the architecture and design studio DAIKEI MILLS, known for projects such as SKWAT, which reimagines and revitalizes urban voids. Recognized for its philosophical and critically engaged approach to spatial design, the studio has realized a space that embodies the essence of PERVERZE.
Following the Kyoto flagship, the Shenzhen store also features works by sculptor Hideki Iinuma. His sculptures, which capture the figure of women living within today’s consumer society, introduce an intentional sense of dissonance within the space. This deliberate tension resonates with HAUS NOWHERE’s concept, offering visitors new perspectives and sensibilities.
The store interior was designed by DAIKEI MILLS, an architecture and design studio known for projects like SKWAT, which revitalizes urban voids. With the studio highly acclaimed both in Japan and abroad for its unique philosophy and critical approach to spatial creation, they have realized a space that embodies the ethos of PERVERZE. Furthermore, following the Kyoto store, the Shenzhen location also exhibits works by sculptor Hideki Iinuma. His sculptures, which capture the figures of women living in today’s consumer society, create a sense of dissonance within the space. This deliberate tension resonates with the concept of HAUS NOWHERE, offering visitors new perspectives and sensations.
With its debut in Shenzhen, PERVERZE will continue to actively expand overseas, presenting streetwear rooted in everyday life while introducing new values to a broader global audience.
Starting with this store in Shenzhen, PERVERZE will continue to actively expand overseas, delivering streetwear that is rooted in daily life while presenting new values to an even wider audience.
